Melisa — Product Designer & Researcher

I help companies build digital products that people actually want to use, by combining deep user research with scalable design systems.

Based in Madrid, Spain • Working Globally.

Selected works.

Background in Industrial Design, heart in User Research. I transform complex user and business needs into strategic digital solutions backed by solid evidence and investigation.

4+

Years of experience

Finora.

FIN ORA es una solución de gestión financiera personal orientada a usuarios jóvenes con ingresos variables que buscan mayor claridad y control sobre su dinero.

Caso de estudio del banco de Bogotá,mejorar la experiencia deapertura de cuenta en dolares.

Banco de Bogotá.

Concert Plaza.

mejorar la experiencia de usuario y la interfaz visual de la plataforma, enfocándose en la claridad, la motivación del artista y la escalabilidad del producto.

I’m Melisa Rodriguez, a Product Designer.

My Industrial Design roots taught me that every detail must serve a purpose. Today, I apply that same structural logic to Product Design, creating digital experiences that are as intuitive as they are functional.

About me

Strategy & Discovery

Scalable by design. I build intuitive interfaces and robust design systems rooted in my Industrial Design background.

Data-driven results. I use usability metrics (SUS, NPS) and iterative testing to ensure every product is functional and accessible.

Visual Architecture

Interaction & Motion

Finding the 'Why'. I transform user insights into strategic product roadmaps using evidence-based research.

Interaction & Motion

Scalable by design. I build intuitive interfaces and robust design systems rooted in my Industrial Design background.

My process

Available for new projects in Madrid and worldwide.