Work History

Crafted seamless user experiences and visual systems for digital products, focusing on clarity and elegance.

Led cross-functional teams to deliver polished, user-centered designs.

Product Designer & UX Researcher IncubApp

Oct 2024 — Currently

Design and prototyping of mobile interfaces, ensuring intuitive and user-centered digital products.
Creation of interactive wireframes and mockups in Figma, collaborating closely with development and product teams.
Focus on usability and functional efficiency through iterative design cycles.

Product Designer Artesanías de Colombia

Feb 2024 — Dec 2024

Applied Design Thinking methodology to define user needs and establish product creation strategies.
Led the full design process: from research and ideation to high-fidelity prototyping and usability testing.
Implemented accessibility principles and inclusive design to ensure universal digital experiences.
Managed usability metrics (CES, SUS, NPS, CSAT) to optimize user flows and validate ideas.

User-Centered Graphic Designer Cs decor

May 2020 — May 2021

Conducted deep user research prior to design to understand habits, expectations, and behaviors.
Created visual presentations, including moodboards and physical/digital prototypes, to communicate ideas clearly to stakeholders.

Brand Experience Designer Marketmedios

May 2019 — May 2020

Researched market trends and analyzed behaviors to guide creative branding decisions for physical experiences.
Conceptualized and executed integrated advertising campaigns focused on user engagement.